CBL Mini program
The era of new retail has come. In order to better interact with consumers, cofco Coca-Cola consumer database has been established to enrich consumer portraits and bring new increment to the system. CBL Mini program will be officially launched on August 1.
Through online coupon collection and offline verification, we have attracted 230,000 fans and covered 13,000 stores, enabling coke consumers to try the "in-store" and "in-home" purchase modes under the new retail mode.
In the next step, we will carry out member marketing based on this activity mode and build a mini program mall to form a closed loop of sales under the new retail mode.